Assignment
The Launch Campaign for Levis Lets Go Jeans
Levis is planning to launch a new line of blue jean jeans in Australia that requires very fiddling c be or maintenance. Brand named Levis Lets Go, this line of denim jeans is specially treated to be stain- separated, odour-free, germ-free, moisture-free, wrinkle-free, shrink-free and fade-free.
The jeans do not have any type of stain (homemade or industrial), and hence they confront odour-free and germ-free. They have a strong water-repellant to keep them moisture-free but they leave get wet in a heavy storm. They argon wrinkle-free because of the unique denim fabric that is used to make them. They are also treated to prevent fading from the sun. If some consumers go through the need to wash the jeans, they must give them to the dry- novelers. Dry-cleaning will not affect any of the features of these jeans.
Besides the low-maintenance feature, this line of jeans is the most(prenominal) comfortable in the market because of the unique weave and treatment of the fabric.
Introduction
Levis, the most value brand of jeans in the world, are about to launch an arouse new output - Levis Lets Go jeans, offering consumers nose candy% exemption!
Freedom to go anywhere, do anything, eating away comfortable jeans that look clean and stay fresh all the time.
The unique weave in Levis incredible new product ensures that Lets Go jeans remain free of stains, moisture, wrinkles, odours and germs - plus theyll never shrink or fade! The most comfortable jeans on the market that never need to be washed, coupled with Levis powerful branding will provide the consumer with 100% freedom.
Supported by an intensive launch campaign, targeting specific market segments, Levis Lets Go jeans will change the way consumers think about wearing their denims and create a demand for this revolutionary new product!...
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