SWOT Analysis for Virgin Atlantic

Introduction and Overview:________________________________________The idea for the airline stemmed from the creator of the pure(a) brand, Richard Branson. In 1977, seventeen- year-old Branson started an advisory serve up that flourished into stark(a) mail order brace down company within three years. After establishing Virgin Records as one of the world?s top six bear witness companies by the early 1980s, Branson launched his new creation, Virgin Atlantic Airlines, by 1984. over time Virgin Atlantic has become ?the fleck largest long- haul international airline operating services off of London (the first being British Airways); Virgin Atlantic is also the third largest European carrier over the due north Atlantic. Spanning anywhere from the U.S. and Caribbean to the Far East, India and Africa, the airline maintains hubs in twenty-two destinations worldwide. render of the company in the UK in Crawley, near London Gatwick Airport.

In addition to the Airline, the interests of virgin Group have expanded to take on international ?Megastore? music retailing, book and software publishing, film and picture show editing facilities, clubs, trains, and financial advice companies, through over one cytosine companies in fifteen countries. Virgin Atlantic also has a partnership with Micromuse Inc., a provider of fault management and service assurance software.



The software that the airline uses is Abilitec, a tool that crash-proofs Virgin Atlantic?s Operational Support System (OSS).

In 1992 Richard sell Virgin Music to Thorn EMI and invested the proceeds into Virgin Atlantic, improving on an already great service. In the resembling year they launched the first super economy service that went on to become their award winning Premium Economy. In 1999 Richard sold a 49% stake in the company to capital of Singapore Airlines. In 2001 they were voted OAG Airline of the Year. In 2002 they were the launch customer for the Airbus A340-600. In 2003 the launch of the Upper Class Suite gave Upper...

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