Pladium Case Analysis

Brandon Cyb Paper 1 Fenix del Sur, LLC Problem Statement advise Fenix del Sur distribute its carrefours and expand their product line to achieve a 4 million sawhorse sales increase without affecting their image to their current principal sums and customers they find by selling more replicas? Industry Analysis * There be 11 major competitors in the industry they are currently in. * At the retail level competition has increased greatly. * Fenix del Sur watched their margin fall because of aggressive competitors glide slope into the market. * A lot of mass-merchandise department stores were selling similar products the likes of Fenix, but product quality wasnt as great and most of the items were replicas. * It was best to buy from a dealer that you could trust because the number of fakes was increasing. * About 90% of what was coming into the U.S. were replicas and they were universeness made to look old. * Some of the South American artifacts werent very easy to get and the political situation in Africa was limiting their supply. * Not only was it hard to obtain sensitive products but the competition for authentic artifacts had increased greatly. * The government was qualification things difficult by not allowing exploration of certain artifacts because of their theme significance.

* Its difficult to sell to large forcefulness and exclusive department stores when they are sending out their possess buyers to deal directly with the Hopi, Navajo, and African sources. * Some competitors come in the industry and dump inauthentic junk at in reality high prices. * Fenix was known greatly for being a reputable importer in authentic Southwestern jewelry and pottery and need to be able to keep and get collectors in enact to keep being successful. Product grocery store Matrix | Collectors | Gift Buyers | Artifacts| *| | Replicas| | | * The segment that Fenix del Sur competes in mainly is the collectors with the artifacts. This is what their company... If you want to get a full essay, order it on our website: Ordercustompaper.com

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