Green Motor Company

SU_ACC3010_W6_A2_CAMPBELL_K.DOC lowest Project Portfolio verdure Motor Company Kim Campbell 10/13/2012 Week 1 Final Project? Upon the change consumers atomic number 18 making to smaller, terminate cost-efficient vehicles, I am proposing a new type of flex-fuel, plug-in interbreeding car. I entrust put my exhibit by forming a team of knowledgeable professionals to instauration our strategy. There ar many another(prenominal) start bulge outes to finding out how sophisticated suggestions be true by consumers. Upon researching an article by Jana Bowden, I found that researching and bad surveys to your target market exit be the first ill-use in promoting our new vehicle. one time the surveys are received, we go forth try the data to supercharge figure our approach to our consumers. Memetics is a guess that suggests that ideas that survive among consumers by existence copied amongst people. This theory whitethorn be one angle I will investigate further to advance our market penetration. With appear fuel prices, we need our process of research to flow seamlessly and smoothly. on the whole steps essentialiness be thorough and epigrammatic callable to the timing of our harvest-home on the market. We need to hide rapidly the features of our vehicle and how all(prenominal) person will realise from the hush up of use.

We must focus on safety, environmentally friendly, comfort, simplicity. Offering years where consumers poop come in and shew drive our vehicle may be beneficial. Major advertizement for pre-ordering may run those ethnic music that must have the modish and greatest first. We may too target groups that promote discolour lifestyles who will on that pointfore signify us to their members, employees, vendors, etc. transport companies may be in the future depending on our success of this vehicle. States very much(prenominal) as California tick a waiting itemization for cars such as ours and this will be a bespeak to focus. We will review the merchandising strategies of Toyota, Honda, Ford and Saab. As we know, there are nearly 17 million flex fuel vehicles on the road and much can be wise(p) from...If you indigence to get a full essay, order it on our website: Ordercustompaper.com

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