Harley¬Davidsoncase Study

case teaching note | 21 Harley¬Davidson* Overview Harley-Davidsons management had oft to be proud of as the company wrapped up its Open Road Tour centennial celebration that began in July 2002 in Atlanta, Georgia, and ended on the 2003 Memorial Day weekend in Harleys hometown of Milwaukee, Wisconsin. The 14-month Open Road Tour drew bountiful crowds of Harley owners in each of its five stops in mating America and additional stops in Australia, Japan, Spain, and Germany. Also during its 2003 centennial year, Harley-Davidson was named to Fortunes list of 100 Best Companies to Work For and was judged deuce-ace in automotive quality behind Rolls-Royce and Mercedes-Benz by Harris Interactive, a worldwide market place research and consulting firm best cognize for the Harris Poll. The companys revenues had grown at a compounded one-year rate of 16.6% since 1994 to reach $4.6 billion in 2003?marking its eighteenth consecutive year of record revenues and mesh. In 2003, the company exchange more than 290,000 motorcycles, giving it a commanding share of the 651+cc motorcycle market in the U.S. and the leading share of the market in the Asia/Pacific region. The consistent yield had allowed Harley-Davidsons share bell to appreciate by more than 15,000% since the companys initial cosmos offering in 1986.

In January 2004 the companys CEO, Jeffrey Bleustein, stated that Harley-Davidsons earnings growth rate should fall in the mid-teens for the foreseeable encourage and the company expected to increase unit sales to 400,000 units by 2007. However, not everyone was as bullish *This teaching note reflects the thinking, insight, and abstract of case authors, Professor John E. Gamble and Diplom-Betriebswirt Roger Schäfer, both of the University of southmost Alabama. on Harley-Davidsons future, with analysts pointing out that the companys plans for growth were too aquiline on aging baby boomers. The company had achieved its record growth during the 1990s and early-2000s primarily... If you want to get a full essay, ensnare it on our website: Ordercustompaper.com

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