Marketing Strategy of Microsoft

The company has been accused of a variety of predatory pricing and distribution practices in its effort to continue to dominate the marketplace for operating software. Within the mid-1990s, Microsoft was charged by the united states government with antitrust violations. As part of a consent decree intended to avoid a trial, Microsoft agreed to a series of steps designed to build it simpler for computer manufacturers and others to choose and install operating program computer software created by firms other than Microsoft. As described below, Microsoft's position on this difficulty is straightforward:

This situation is on the free company system in conflict with government interference.

Microsoft enjoys what economists call a natural monopoly meaning that its solutions are superior in design, functionality, and cost as a result Microsoft doesn't have to engage in illegal competitive practices.

Nothing Microsoft is accused of making has increased the price of operating systems to Personal computer manufacturers or to end-users, nor have they reduced the top quality of products.

Microsoft's dominant marketplace share could be the result of manufacturing a high quality, low cost product.

The trouble the government raised in its antitrust complaint in 1998 was that Microsoft possesses a dominant, persistent, and increasing share of the worldwide industry for Intel-compatible Computer operating systems. The government argued that every year.

 

It can also be fair to suggest that the competitive marketing methods that Microsoft uses today are several inside ones it employed 2 decades ago. A similar organization entering the marketplace these days would not be in a position to operate in the same manner. The company would not be able to afford the varieties of advertising Microsoft does, the new business could not afford the advertising talent that Microsoft is able to buy or hire. A brand new company would must first gain credibility during the market just before its marketing strategies could possibly be as successful as Microsoft. A new organization would not have the financial resources to use a few of the methods Microsoft has employed to achieve and preserve the 90 percent plus market share in operating systems.

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!