Factors Influence Persuasion

Persuasion - The use of social knead to cause passel to change their attitudes or behaviour . Persuasion is a casting of influence used when an earshot has the freedom to make a choice , for pattern , in presidential election speeches or propaganda . Persuasion uses words (speeches , or images (posters promoting a candidate , as well as actions (boycotts or demonstrations ) in an attempt to influence an earshot . This can be used in a variety of contexts including controlled settings like video recording and uncontrolled setting such(prenominal) as a classroom or and informal colloquy with a friend p Persuasion , as its destination , tries to influence , alter , strengthen or destroy beliefs , attitudes and valuesBeliefs : ain concepts of reality from a previous hold outledge base . It is a piece of knowledge with a high degree of certaintyEX : The chuck is blueAttitudes : An established , predispositioned response to a situation This is a well-read phenomenon that can be from your own experiences or the experiences of anotherEX : I know not to touch the stove when it is on because I fire myself when I was youngerValues : A specific kind of belief that represents a normal judgment of right and wrong . Values tip over us judgments on how we ought to actEX : I believe that killing soul is wrongFactors That Influence Persuasiona . HYPERLINK http / web .usm .maine .edu psy /gayton /102 /7_13a .htm Source factors1 ) Expertise2 ) Attractiveness3 ) Trustworthinessb . HYPERLINK http /www .usm .maine .edu psy /gayton /102 /7_13b .htm Message factors1 ) HYPERLINK http /www .usm .maine .edu psy /gayton /102 /7_13c .htm Attention2 ) Drawing conclusionsDependent on audience involvement (if audience is not actively involved in processing message , then drawing conclusions is a sincere idea ) i .e ads3 ) Message acceptanceMessage should not differ drastically from attitudes of the audiencec . Channel factorsRefers to the means by which a message is presented to the audience i .

e , printed words , in person , on television , etcd . Audience factorsThe brightest example is Fear : Fear appeals ar sanctioned to our form of advertising . Must do certain things for it to lean : to make the fear real , to cause dissonance , to bequeath a solution or way out of the dissonanceMany domain health organizations use fear , or scare simulated military operation , to change people s attitudes and behaviours about smoking , cancer , STDs , etc certainty is somewhat mixed what is clear - fear based appeals are effective when the message contributes a solution to the problem . For example , anti-smoking campaigns that use scare tactics are effective when they provide randomness on how to quit smoking . If this kind of information is not provided , people generally feel helpless , panic , and they tune out the messageReferences1 Ajzen , I The Theory of Planned mien Organizational Behavior and Human Decision Processes (50 :2 , 1991 , pp . 179-2112 Areni , C . S , and Lutz , R . J The Role of Argument eccentric in the Elaboration Likelihood Model Advances in Consumer investigate (15 , 1988 pp . 197-2033 Agarwal , R , and...If you want to get a full essay, localise it on our website: Ordercustompaper.com

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