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Wednesday, February 20, 2013

Microsoft and Google

The core avocation of an organisation outlines the most important and demand activities to the company. This sector of business activity fulfills the purpose for the organization, and it is needed for the organization to function properly. The core business send away be viewed as the foundation for the organization; aspects of the business are built on top of the underlying purpose. Google and Microsoft Bing utilize core business set to remain relevant in the competitive technological market.
harmonise to Google (2012, para. 1), Search is our core technology; ads are our central business proposition; and apps are the umbrella over our web-based software that you can access anywhere, anytime. Google has three core businesses: search, advertisements, and applications. The search engine powered by Google provides information for over 50 million substance abusers a day (Google, 2012). Tools referred to as spiders are used to fetch colligate from web pages, and the information retrieved from spiders is reported to the Google search engine. It moldiness be determined that information reported to the Google search engine is near to the user; a set of criteria has been developed to serve this purpose. A common mode of determining the recyclableness of the page for the user is searching the document for key words.

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Key words must be entered to search on Google, and the documents are scanned to determine how oftentimes they appear. The more key words a document has tends to maneuver its usefulness to the user theoretically. Another evaluating principle for reporting useful pages is the ranking for the page and quality of the site. Websites receive rankings which reflect quality, relevance, and accuracy. Websites who subscribe high rankings and numerous keywords are reported to the user first. This method of obtaining information allows the user to access vital information in a matter of seconds.
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