To:CEO and Senior Leader for the kraft/Cadbury Merger
From:Lihui Chen and Kristin Spivey, LK Consulting
epoch: [ 3/3/2010 ]
Re:Recommendations for Potential Issues that can boot out after a Merger
INTRODUCTION
Congratulations on your recent jointure of Kraft and Cadbury. We subscribe to analyzed the merger and have set in motion three issues that need to be addressed in roam to achieve the best results for both your companies. The three main areas we have analyzed are leadership, cultural perceptions and operation difficulties.
LEADERSHIP ISSUE
The or so important thing to consider when consolidating two companies is appointing the right charabancs and manager team to work cross-functionally between the two companies The appointment is so critical because: 1) it is a strong clue that about unfermented companys direction and structure. The employees will interpret their approaching from the appointment. For example, if the top manager team is lie half Kraft and half Cadbury, the Cadburys resourses will be allocated equally. If the team is consist mostly Cadbury, the employees worries about losing job will greatly disappear. 2) Kraft didnt have candy product subscriber line before merger. And Cadbury has entered countries where Kraft lacks market share, such as India.
A main object for the team is that Cadbury can increase its aim in the market of countries where Kraft has a much large presence while Kraft can gain customers in the market where Cadbury owns a big presence. This objective requires the team to rent from each other and cooperate well with open question
In the integration process, the team should pay attention to contain internal business stable. Anxiety always arises inside and outside the company through merger because people will fight to ambiguity. For example, the Krafts CEO promised $675 million of annual appeal saving from the merger which might be a taper of job-cut. In such situation, excellent employees, especially star salespeople who has close...If you motivation to get a full essay, order it on our website: Ordercustompaper.com
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