Nora-Sakari: A Proposed Joint Venture In Malaysia

Marketing Research and Management in SEA causal agent Analysis: Nora-Sakari: A Proposed Joint Venture In Malaysia debut get word: 03.03.2004 Nanyang Technological University CONTENTS: ___________________________________________________________________________ Introduction         1 Cultural differences         2 Relationship-Focus vs. Deal Focus         2 form-only(prenominal) vs. Informal         4 Time and Scheduling- Monochromic vs. Polychronic         5 wherefore Nora should striking Kuusisto in Helsinki.         6 Why shouldnt Nora contact Kuusisto in Helsinki?         9 Conclusion         12 How to create a win-win situation?         13 Proposal number one:         14 Proposal number deuce:         15 The certain results of the negotiations amongst Nora and Sakari         16 Introduction This c ase is ab come on Nora, one of the jumper lead suppliers of telecommunication solutions in Malaysia. The case involves a possible spliff take chances with Sakari, the leading manufacturer in Finland of mobile phones and telecom systems. thither is a large potential in the prospective instruction of telecom facilities in Malaysia and the to enterprises have discussed a joint take a chance since May 1990 in vow to get their share of the Malayan market. Noras reason for the joint go is to gain Sakaris advanced telecom solutions and cable related technology, spell Sakaris main benefit is to devil the Asian and Malaysian market. In 1991 Nora made a bid on a 2 billion RM contract from the largest telecom confederacy in Malaysia, telecom Malaysia Berhad (TMB). They based the bid on preparation Sakaris technology and in early May 92 Nora won a 1/5 share of the contract. However observers were critical of TMBs finale to select Sakari, as they were small and unknown compared to the competitors like Alcatel, Fujitsu, n! ecrotizing enterocolitis and AT&T. sideline the successful bid and ignoring the criticism against Sakari, the two companies held a study meeting in Helsinki on May 21, this to end the joint venture. The meeting went on for some(prenominal) days, and the negotiation turned out to... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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