International Marketing

Ericsson Company merges with Sony to provide Sony Ericsson spry phonesThe objective of this article is to give birth light on the jointure of Telecommunication Company created Ericsson , and its merger with Japanese Electronics product Company c in alled Sony . The article first gives the universal background about both the companies and later on tells the invoice behind the mergers between two companies and there product called Sony EricssonHistory of the CompaniesEricsson : It is a Swedish company that deals in telecommunication products . The companies established its name as telecommunication Exchange Company , later on started to produce automated devices related telecommunication . In first 1990 s , Ericsson distinct to forge their own mobile phones handsets and had a enormous market share . Before developing mobile phones , Ericsson is considered as pioneers in serving broadband connection through the bullshit cables . They produce large amount of wireless applied science-based instruments . Ericsson has essential quite an advance version of mobile sets based on GSM , CDMA , WCDMA , saltation etc technologySony : Sony , which is a Japanese company , is a giant in Electronics industry . They squander wide range of electronic products curiously related to Media and Entertainment equipments such as Televisions , Walkmans Cameras etcSony EricssonIn late 90 s , the demand of mobiles started increasing globally . Both these companies with their background decided to make mobile handsets Ericsson was in the market was almost a decade .

But later on they suffers a losings because of the monopoly created by Nokia and there was too much investment in IT sector globally , that started to saturation In 2001 , Sony and Ericsson decided to have merger and introduced a new company called Sony Ericsson , which will manufacture mobile phone handsets . Both the companies had equal amount of shares in Sony Ericsson . The advantage Sony Ericsson got was that Sony had a huge consumer market and Ericsson was well-established name in telecommunication technology sector . So Sony Ericsson came up practiced quality features and high backhand technology . As in brief as they came in the market , they got huge profits and instantaneously Sony Ericsson is one of the strong market leaders with fifth mobile phone producing company . Their main competitors are Nokia , Samsung , Seimens and MotorolaSony Ericsson has very developed handsets based on the 3G technology They are compatible with GSM , CDMA , WCDMA , HSDPA and all current technologies . They have come up new features in mobile phones such still and video camera , with Sony s Cybershot technology . They also introduced the music phones , which had Walkman in it . They have very good enough range of PDA in the market BibliographySony Ericsson . Sony Ericsson History [accessed on 30 January 2008]...If you want to get a full essay, aver it on our website: Ordercustompaper.com

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