There are two completely different classifications in Porsche customers. There is the customer who will only accept the exceed of the best. Then there is the customer who is willing to buy a Cayenne or a Panamer which are seen as a sort of disgrace to the traditional Porsche customer. The Cayenne and Panamer customers are much like the average person who cant in truth afford a top of the line Porsche or someone who uses it as someone would use a utility vehicle.
The non-traditional Porsche customer also has to look at things like price, mileage, storage space, and so forth whereas the traditional customer can make whatever purchase they want due to having plenty of money.
Even though Porsche specializes in high end vehicles they made relatively low gross revenue at first. They were concerned about if they had enough consumers to keep them afloat. So to expand their grasp on the market, in the early 1970s, they produced the 914 which was importantly cheaper than the 911. This allowed Porsche to sale 60,000 cars a year, a 50% increase since including the 914. The cheaper cars were a success in the companys view of things but...If you want to get a full essay, order it on our website: Ordercustompaper.com
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