Author: Anonymous
Date: Friday, June 29, 2012 1:47:54 PM EDT
Subject: Discussion - Week 1
merchandising in Society, Segmentation, & Positioning
As you have learned, understanding the purlieu in which a business operates is crucial to being capable to remain competitive. You also learned that the trend for growth into internationalist markets means that modern businesses have to consider a growing number of factors when planning merchandising activities.
Being able to visibleness your potential consumers and the characteristics they tend to share is a highly valuable process for any marketing manager to undertake. Imagine a product or service that your firm might at last launch. Think about the characteristics of the consumers you would be targeting.
Based on your recitation for this week, respond to the following two prompts in one poster:
(1) What is the role of marketing in society? Do marketers choose to engage in socially responsible or cause-related marketing? Explain.
(2) Provide your insights into market segmentation and positioning and include the reasons for wherefore target marketing (which includes segmentation, targeting, and positioning) is important.
Post a brief report by Day 3 in response to both prompts, including the themes from both prompts in your response.
Be sure to clearly pardon your rationale by providing supporting examples and relevant concepts from your reading.
Read a selection of your colleagues postings.
Respond by Day 5 to at least two of your colleagues postings in one or more of the following ways:
Marketing is the structural area that networks almost commonly with the community, what the community knows about an establishment determined their connections with marketers. some(prenominal) consumers will believe that an establishment is vibrant and inventive touch on its advertising communication. This will offer larger self-coloured advantages to the public as well as developing consumer database to...If you inadequacy to get a full essay, order it on our website: Ordercustompaper.com
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