after celeb ration of its 100 age anniversary, Yunnan Baiyao started its new journey with new slogan one issue and four growth areas. Mr. Wang Minghui intended to infuse new capability into this century-old company, planetaryization and diversification were just his desired choices. Now opportunities came, YB could take 3Ms proposal to cooperate in transfermal products and international market, or exploit new market of healthcare products on its own. We hold the opinion that both the options are good, YBs current strategies will be well supported by them. Furthermore, we suggest that YB combine those two actions. Mr. Wang should start them as soon as possible.
Performance of YB
Benefited from its successful vertical consolidation and tentative diversification of its products, YB has made a hammy improvement. The revenue of the company reached 1.1 billion RMB in 2002, about 5 times than 1999. And its net profit reached 97 million RMB, almost 3 times than 1999. And in 2002, YBs hard roe ratio reached 0.5, ROA was 20%, shows that YB was real lucrative. Despite its mettlesome developing speed and profits, YB also has stable monetary position. The debt to assets ratio was 40.5%, a very low level. The current ratio was 1.
6 , shows that the company has rich cash reserve. In general, YB has showed very good operation performance.
YB also formed a good organization environment along with its corporate reform. After a fully restructuring of departments, YB identified its boundaries of responsibilities and optimized its organization social organisation to a more functional and efficient level. Meanwhile, compensation gunpoint system and other measurements were used to motivated employees on a fair basis. YB also used its e-Commerce platform to channel up its internal entrepreneurs through a benchmarked inducement. Actually those incentive methods did enhance the performance of employees and their recognition of corporate...If you want to get a full essay, order it on our website: Ordercustompaper.com
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