MRKT 410 Consumer Behavior
May, 4 2011
Introduction
Shopping at one of the outgo retailers bid Nordstroms or Macys is a customer best choice when it comes to purchasing clothes and products for their household. Besides Nordstrom and Macys market have grown over the years their businesses to the early(a) retailers markets as well and attain oligopoly locations with fabulous market shares in all the different kinds of retail markets. Unlike other brands many another(prenominal) new companies have attempt to match the success of Nordstrom and Macys, yet none have been able to match the prices that are equal for customers. The company Nordstrom and Macys, therefore sees a big challenge when it comes to play the customers also, when it comes to staying about the other competitors. My paper will focus on the market strategy for both Nordstrom and Macys nationwide. I imagine that many consumers feel that it is necessary innovation the retail market, which the managers would like that would increase the customers and profit for the company. With the use of different kinds of consumers and environmental behaviors, I will try to justify why consumers behavior is a certain way when it comes shopping at Nordstrom and Macys which open fire be distinct from others retailers.
Company Overview
Nordstrom is one of the nations leading fashion specialty retailers, with 210 U.S. stores located in 28 states (Nordstorm.com, 2011). The first store was founded in 1901 as a bring store in Seattle, Washington, just today Nordstrom continue to prosecute about 116 full-line stores nationwide and about 91 Nordstrom Racks along with cardinal Jeffrey boutiques and one clearance store. Not only does Nordstrom have stores but it also serves customers online and via catalogs. Macys was founded in 1929 by a cabal of Abraham & antiophthalmic factor; Straus of Brooklyn, Filenes of Boston, F&R Lazarus & Co. of Columbus, OH and Bloomingdales of New York each of the retailers were known having a...If you want to drag a full essay, order it on our website: Ordercustompaper.com
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