oreo cookie, milks favourite cooky, a creme-filled sandwich cookie first introduced in 1912, is a favorite of consumers around the globe. It is a market leader as the number one selling cookie in America. As the value proposition milks favorite cookie implies, Oreo encourages consumers to be original when eating them. From dunking them in milk, wind them apart, eating the crème first or slowly nibbling or quickly gobbling a handful, consumers can take ownership and withdraw eating Oreo into a very individual creative experience. At the same time, Oreo has nurtured the idea of sharing- sharing a moment to connect with your dad, mum, grandpa, your best friend.
Oreo has positive grease equity, as it has been able to capture consumer preference and loyalty. Considering the facts that buying cooky requires low involvement and consumers display variety-seeking behavior and engage in home run switching when buying cookies, Oreo has maintained its brand loyalty. Oreo is a strong brand whose brand personalities ar kids enjoying Oreo moments with their parents. The Oreo logo is easily identifiable as it is distinct and is also inscribed in the center of the cookie.
The harvest-tide comes in various packaged sizes to ensure that it can be eaten on the go; it is also available in comical stay fresh packs. It is affordable though priced at a premium compared to other cookies.
With a unique combination of textures and flavors, Oreo appeals to all ages and has remained remarkably unchanged for 90 years. The ritual of Twist, go and dunk elevates it to a moment of child-like delight and a straightaway family moment and the sight of Oreo and milk elicits nostalgia of childhood in all. Oreos target market is everyone but its bring up target is mums with children aged six to 12. The manufacturers (Nabisco/Kraft foods) employ intermediaries such(prenominal) as distributors and retailers in their distribution system to achieve their intense distribution strategy.
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