Wyndham vacation Ownership SWOT Analysis
Brian Lewis
DeVry University
WYNDHAM VACATION OWNERSHIP HISTORY
Wyndham Vacation Ownership started in 1966 under the name Fairfield Resorts in a north central Arkansas t protest called Greer’s ferryboat Lake. The first office was a small converted suck station and sales were limited to home sites and lots. The first place would become Fairfield’s first resort – Fairfield Bay. In 1969 Fairfield spread out its development into Fairfield Glade in Tennessee.
Fairfield Resorts made a depart to their business in 1978 by introducing an interval based willpower under the name “FairShare.” This new design offered families the opportunity to own equity in the resort. This new concept included supererogatory customer service representatives and its own internal exchange program called FAX. During the 1980’s Fairfield began to move their expansion westward with the purchase of Fairfield flagstaff and moved into the seaside bushelaway resorts with Fairfield Williamsburg. In 1991, Fairfield introduced “FairShare Plus” which allowed vacationers flexibleness in vacation length, unit size, location, and season and was a innovator in using a point-based vacation system.
Fairfield Resorts Inc.
was purchased by Cendant mint in 2001 and the servicing of Fairfield products was moved to Resort Condominiums International other known as RCI. RCI is a worldwide timeshare exchange company. In 2002 Cendant Corporation acquired Equivest and Trendwest making them the largest vacation ownership company in the industry. Cendant Timeshare Resort Group Inc. changed its name to Wyndham Vacation Ownership Inc. in association with a companywide spin-off in 2006. (Wyndham Worldwide, 2006) The new hospitality division was named Wyndham Worldwide. On October 12th 2006 Wyndham Vacation Ownership Inc, announced that it would incorporate the Wyndham Brand throughout its business and re-branded Fairfield...If you want to get a full essay, order it on our website: Ordercustompaper.com
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