apple is a very thriving company. Those strong sales of iPod music player impelled Apple to a salary of $1.61 billion on sales of $10.17 billion for the first the skinny ended 27 December 2008 (Business Journal January 21, 2009). The favorable put up perception had also increased sales of Macintosh computers. So iPod gives the company access to a whole new serial of segments that buy into some other parts of the Apple brand. Sales of its notebooks products atomic number 18 also very strong, and represent a huge division to income for Apple.
Instead of going out and buying a distinct brand of MP3 player, most people are purchasing bingle of the highly stylized iPods even though they have no apparent differences. This is due to the substantial impact that they have had on every single person in the Western world. No other object has had just a large influence, and no(prenominal) other is even close to matching it.
Brand is all-important.
Apple is one of the most established and healthy IT brands in the World, and has a very loyal set of enthusiastic customers that advocate the brand. such(prenominal) a powerful loyalty means that Apple not only recruits new customers, it retains them i.e. they come back for more products and operate from Apple, and the company also has the opportunity to extend new products to them, for prototype the iPod.
Apple introduced the first iPod in late 2001. There were other mp3 players in the market at that time; nevertheless, iPod has taken the biggest glow out of the market share. Within one year from January 2004 to January 2005, its US market share tremendously increased by 34%, from 31% to 65%.If you want to get a liberal essay, order it on our website: Ordercustompaper.com
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