Clean & Clear Company Limited - Expanding The Sales Figure

Clean & have Company Limited

Proposal for
Expanding the gross sales Figure

Content

Introduction………………………………………………….P.3

Discussion

1.Product Strategies………………………………………P.3

2.Pricing Strategies……………………………………….P.4

3.Promotion Strategies……………………………………P.4

4.Distribution Strategies………………………………….P.5

finding……………………………………………………..P.5

References……………………………………………………...P.



6

Introduction

Clean & Clear was established 5 years past and provided cleaning service for the family and company clients. The sales figure is 40% lower than the market rate. The Marketing Department may do something regarding the unsatisfactory sales.

Previously, the Marketing Department did not set a target or maintain a control system. On top of this, without a marketing research study, Clean & Clear does not have a clear market emplacement or a target segment. This leads to poor sales.

The scope and heading of this proposal is to clarify the target segment and market positioning.

Discussion

We argue solving the company’s problem in four areas. They are product, pricing, promotion and distribution respectively.
Product strategy:
Problems:
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