Consumer Perception Regarding Club Gelato

1. Introduction
Origin
East West University is an institution that promotes eastern cultures and values, and meaningfully blends eastern and western thought and innovation. To do this it provides undergraduate layer on different major subjects like Marketing, Finance, HRM, Economics etcetera Consumer behavior (MKT 410) is one of the courses of Marketing major. Precisely it teaches how individuals feel, think and make up in the market place.
While doing the course we have knowledge able-bodied the factors of influencing a buyers decisions, learning, attitude, memory, self-concept and so many. To implement either of those or in other way to practically start those issues Mr. Farhan Faruqui, course teacher of Consumer Behavior has given us this landmark paper on connection Gelato
Objectives
By doing the identify, we will be able to know the tar take off markets visibility of Club Gelato, their buying motives and preference. We will also be able to know the current market situation of the ice skim over parlor. We will be exploring the facts how individuals select influenced towards ice cream, what they feel or so different ice cream parlor and what are the comparisons.
This draw will also let us know the achievable recommendations for Club Gelato.
Scope
The report is prepared concentrating on Club Gelato. The area of the survey was only in Dhaka city.



So all the conjecture will be made basically based on the city area. It is a comprehensive report based on structured questionnaire survey, data calculation, peoples opinion, our perception and knowledge, and books of Consumer Behavior.

Limitations_________________________________________________

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While preparing the report we had to face some problems.
1.For the interestingness of official secrecy, the concerned officials did not provide enough information.
2. eon shortage was one of the major problems.
3.We did not also get enough lab facility. Many times, we went to lab and did not get computers free.
4.Then there were serious electricity...If you want to get a full essay, order it on our website: Ordercustompaper.com



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