Q1) Outline whether the sample size of 150 was purloin in this expression. (4marks)
150 is at a more meaning(prenominal) sample and reliable if the bulk agrees exactly doesnt award the social unit population. Its not appropriate in this case because after theyve reached the sample size it doesnt include the grapheme of people who aptitude feed their dogs these types of puddings on a stock basis and so doesnt reflect the view of the whole population.
Q2) Examine the marketing directors conclusion that none of the new product ideas has do brilliantly, but happy that in that respects one clear winner. (7marks)
The company did an online tidy sum to find out what dog owners wanted for their dogs. Because sales go through flattened at around £1 million a year, the company thought its time to launch both(prenominal) new flavours. The questions that were asked were: 1) have you ever bought your dog a court food pudding? And then there are excerption of answers from never, just once, yes in past but no longer and yes still do. 2) Which of these flavours might you profane for your dog and then it gives you a selection of flavours.
The findings show that the majority of owners who buy the puddings for their dogs wouldnt refine to buy their dogs the new flavours.
61% would never try muesli yoghurt, 43% wouldnt try rhubarb crumble and 52% wouldnt try the apples and custard. This would show that the flavours on offer wouldnt satisfy the owners and their dogs and so have done badly.
However, the findings show that the muesli yoghurt is the winner because 5% of the sample might by it once a week, compared to the results of the other which only got 2% each. But no respondent commits to definitely buying it which is a problem. Even though the majority of the sample wouldnt try any of the new flavours, muesli yoghurt got the higher percentage everywhere the rest of maybe buying it once a week. So they could produce that flavour for a couple of weeks and see if it catches on to the preference of...If you want to get a full essay, value it on our website: Ordercustompaper.com
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