Indian Footwear Industry

Industrial abridgment on Footwear Industry 2010 9/15/2010 1. Indian Footwear Industry 1.1 Overview The Indian trade for footwear includes all in all producers of non-cleated, rubber and plastic footwear designed in stylus or for use. The industry is a collection of smaller, segmented, yet a lot overlapping markets, defined by both the price and the purpose of the shoes. For instance, there are mini-markets for shoes designed for for each one of some(prenominal) sports and some other purposes: basketball, running, walking, tennis, and casual wear. The greatest overlap between these categories is between performance shoes and casual wear. Therefore, there is some pointedness of overlap between most segments. The industry is dominated by a few large firms, while the majority of other players have less than 5% market share. These firms fight for market share through non-price competition, on strategies such as modify carry work out and increasing product proliferation. The success of each firm is greatly dependent upon its marketing campaigns. The instigant image of the major firms is created by extensive marketing campaigns and celebrity endorsements. Consumers follower themselves with a particular brand and tend to stick with the brand with which they are comfortable.

Entry to the industry is difficult as brand loyalties are high. Standing on the threshold of a retail revolution and witnessing a fast changing retail landscape, the Indian footwear market is set to experience the phenomenal product in coming eld. In past few years too, the market has seen robust growth, says Indian Footwear Industry Analysis report. This report provides extensive research and in-depth analysis on the Indian footwear market. The detailed data and analysis given in the report will help the client to evaluate the leading-edge opportunities vituperative to the success of the footwear market in India. The forecasts and estimations given in this report are not based on a complex economic model, but are... If you want to get a full essay, order it on our website: Ordercustompaper.com

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