Marketing Strategy Purpose Group Report

merchandising STRATEGY PURPOSE GROUP REPORT June, 2003 1 THE MARKETING STRATEGY PURPOSE GROUP Membership Jennifer Hogan â€" University Relations theatre director settle Group Chair Juan Mestas - prime minister Renate McLaughlin â€" Provost and Vice Chancellor for Academic Affairs Virginia Allen â€" Vice Chancellor Student serve and Enrollment Management D. J. Trela â€" Dean, College of Arts and Sciences Ted Williams â€" Dean, School of Management capital of Texas Agho â€" Dean, School of Health Professions and Studies Robert Hahn â€" Interim Dean, School of Education and charitable run Vahid Lotfi â€" Associate Provost and Dean of Graduate Programs Tom Hoiles â€" Admissions film director Bertha Cowson-Cunningham â€" Student/Staff Member â€" WEC Henry Bazemore â€" Student Services Associate â€" Educational Opportunity Initiatives Teddy Robertson â€" Chancellors Advisor Tom Wrobel â€" Associate Professor, Psychology Harry Blecker â€" University Outreach Carlos Alves â€" champ Fellow Meetings The Marketing Strategy Purpose Group met on ten different occasions between February 22, 2002 and May 29, 2003.

Purpose The goals of the Marketing Strategy Purpose Group are to: a) bound target student populations for UM-Flint b) Determine academic programs to be promoted c) designate a marketing plan that focuses on increasing enrollment 2  top executive Executive Summary â€" scallywag 4 separate I Marketing Plan Guiding Principles â€" Page 6 Section II Findings â€" Page 8 Stamats Teens Talk 2002 Survey discipline Center for Education Statistics â€" Non-Traditional Student Analysis Student peak Areas of Interest for Potential Students from the U.S. Department of Labor, Michigan Career schooling Center, National Association of Colleges and Employers, and the University Relations Marketing Database UM-Flint Student comfort Inventory Advertising Budgets of Comparable Universities Section III Recommendations â€" Page 15 Funding Research Recruitment Geographic score Image Building/Promotion of the University as a Quality... If you insufficiency to get a full essay, order it on our website: Ordercustompaper.com

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